Positivity of Candles
CHAND is a specialty candlemaker artistically exploring the different forms, perfumery, and colors in a contemporary reimagining of a timeless craft. Their candles represent a sensual curiosity for art, life, and individual expression.
But as a new business, the most pressing goals were to grow the brand and create appeal around a very niche product. This and the small market for specialty candles in Thailand posed the main challenges CHAND would need to rise above.
What We Did
To kickstart growth, crafting a brand strategy by taking into account all aspects of the niche market was paramount. Ours set out to differentiate the brand, conveying a personality behind the brand, and refocus it through the lens of scroll-stopping style, and humanised tone of voice.
Strategy
- Market & Audience Research
- Goal Boosting Workshop
- Brand Strategy
- Positioning Recommendations
- Storytelling
- Communication Guidelines
- Social Media Style Guide
Campaigns
- Social Media Advertising Campaign
“
The creative team was able to gain a fundamental understanding of the brand culture through the strategy provided. The strategy and communication guideline have been a valuable asset of my brand.
– Narisa, Founder CHAND
Outcomes
Our role in reviving the forgotten art of candles helped elevate them to a new chapter of their brand’s life. Together through curated digital experiences, we transcended beyond the ordinary wax candle into the worlds of art and decor – also building a common language between business and creative & marketing endeavors. With CHAND, we loved the sincere trust of the client in our thinking and creativity.
Within the first 3 months, the social media ad campaign was able to attract new B2B partnerships. More than 333,000 targeted audiences exposed to this campaign on Instagram and Facebook.
*Brand Strategy Project under Appart
