Elemis is a British beauty brand with luxury skincare products. Their skin-friendly, safe formulations are made with revolutionary technologies promising clinically proven results that you can see and feel.
The recent launch in Thailand brought good sales, but Elemis needed to consolidate its position with localized branding activities to ensure long-term success. The primary hurdles would be an overwhelming affinity for well-known counter brands among Thais and unfamiliarity with the Elemis name.
What We Did
Behind chosen hero products, we embarked on an extensive influencer campaign and strategy to promote their Pro-Collagen line with anti-aging benefits. This involved no less than close collaboration on a new creative direction, influencer campaign, end-to-end video production and ongoing PR efforts with digital and print media.
It’s our pleasure working with Mind Mode team. We’re so grateful for your support and collaboration. Cheers to another milestone!
– Elemis Thailand
We translated the global guidelines into branded & localised contents that engage with real people. The campaign was able to reinforce Elemis’s unique positioning while generating brand recognition among the new target market.
The honesty of their products embodied in the “Truth in Beauty” concept materialized as an original influencer campaign supported with standout influencer campaign, videos, and successful organic PR with outlets like Vogue Beauty, Hello Magazine, The Standard Pop, and many more. Elemis gave us creative freedoms and a blank canvas to reimagine the global brief that delivers impactful local results.
Despite the global pandemic, with this campaign, Elemis Thailand has achieved a new sales record with the 2nd highest sales in the APAC market after China.