Unleash Real Beauty
Her Hyness is the passionate skincare brand seeking to ‘Free Your Skin’ by providing products that restore and boost skin’s ability to heal, protect, and renew itself.
Despite being one of the best-selling skincare brands across multiple marketplaces including Lazada and Shopee, Her Hyness intended to establish new relationships with upmarket targets. Our mission is to enhance the image of their brand while successfully introducing their new hero product to new audiences who are frequent customers of luxury skincare.
What We Did
To change the perception of Her Hyness as a brand, we deliberately executed an impactful influencer seeding campaign. We collaborated with a well-balanced combination of 20 macro and micro influencers to raise awareness of their new products among enthusiasts of luxury beauty.
Strategy
- Influencer marketing strategy
- Brand strategy
Campaigns
- Influencer Campaign on Instagram
- Creative messaging and photography direction
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By utilising influencer marketing, we developed an effective social media campaign for Her Hyness that piques interest in the brand and makes people wonder what more the brand has to offer.
Outcomes
A mix of macro and micro influencers ultimately built brand trust among the new target audience while intrigued them to discover a better understanding of the brand’s mission—to unleash every woman’s strength to express, experiment, and experience life without restraint.
