L’Occitane

Influencer campaign for the global beauty brand

Cultivators of Change

Since 1976, L’Occitane has been imagining, producing and selling beauty, skincare and well-being products with an intention to share nature’s wonders with the world.

L’Occitane reached out to us in 2022 with the opportunity to collaborate on an influencer campaign for their newly-formulated hero product, Immortelle Divine Youth Oil.

What We Did

With their hero product, Mind Mode set out to select 50 KOLs who embody the brand’s aesthetic and value for the Immortelle Divine Youth Oil campaign in Thailand.

The 2023 ‘Shower with Flowers’ campaign marks the continuation of our successful partnership with L’occitane. To help L’occitane rise to the ranks of well-known luxury shower product brands in Thailand, Mind Mode was honoured to lend our expertise to L’Occitane by overseeing both influencer and PR campaigns.

Campaigns

  • Influencer Seeding Campaign
  • PR Campaign (Digital & Print)

Overseeing their campaigns for two consecutive years, Mind Mode has delivered the satisfying influencer campaigns that resonates with the brand’s aesthetic, value and target audience.

Outcomes

Overseeing their campaigns for two consecutive years, Mind Mode has delivered the satisfying influencer campaigns that resonates with the brand’s aesthetic, value and target audience.

Our PR campaign is also able to establish their reputation as one of Thailand’s top luxury shower product brands.