Setting better New year's resolutions for your brand Part 2: Goal setting

Setting better New year’s resolutions for your brand – part 2 (goal setting)

Set small goals for long-term objectives in mind. Here are the key takeaways of the goal setting part of our “Setting New Year’s resolutions for your brand” podcast episode.


How to set goals based on the 80/20 rule

80% of the effects come from 20% of the causes. Identify your key tasks based on your goals. After you have evaluated your goals and tasks using it 80/20 framework. It’s so much easier to focus on the right things. Work smarter. This should be a consistent basis in our daily life: evaluate, prioritize, focus, and continuously work.


OKR: Approach to goal setting

A proper goal has to describe both what you will achieve and how you’re going to measure its achievement. The keywords here are “as measured by”, since measurement is what makes a goal a goal. Without it, you do not have a goal, all you have is a desire.


Learn from the past

Anytime you fail to make a change, consider it as a step towards your goal. Some work towards your goal is better than no work at all. Don’t give in out of frustration or resentment. Just get back on the wagon and try again.

Listen to the whole episode on Spotify