The key to TikTok marketing? Authenticity over brand aesthetics, always. #debranding #GenZ
Who uses it? Is your audience there? Let’s be where your customers are. TikTok is the most downloaded app on the Apple App Store in 2019
of the users are aged between 16 to 24 with an increasing rate of adult users
(aged 25 to 34).
presence of male uses, whereas Instagram has higher female presence.
average engagement rate
( Instagram is 3%).
is enough for your contents to go viral as it is unrelated to the numbers of followers.
The key takeaways
You have endless opportunities to reach new audiences as the app allows people to organically discover things that they like. Contents are not perfectly polished like Instagram which brings you a sense of community.